Are you familiar with the thousands of avocado snaps that crop up on social media feeds at the weekend? If not, it’s probably because you’re too busy papping your own poached eggs/green smoothie/syrup-drenched waffles. Welcome to the world of brunch, which is fast becoming the most important event of the week. For your wardrobe, that is. Hordes of celebs and Insta-famous figures have cultivated the very specific new trend of brunch dressing, which involves carefully curated outfits that look as though you haven’t even tried. Think effortless, but also completely polished.
Confused? Let us explain. It’s all about investing in statement pieces that are smart/casual enough to work in your everyday wardrobe. Frayed hem jeans, double-breasted blazers, metallic flats, button-down midis, Breton tops… All will provide you with the perfect, Instagram-worthy brunch look. It’s not just the style set doing it, either. According to a recent survey, over 47% of us brunch on weekends, while Pinterest has entire boards dedicated to ‘Brunch Outfits’.